Nike: ad spend in the U.S. 2009-2019
The sporting goods giant Nike invested 1.47 billion U.S. dollars in advertising its products in the United States in 2019. On a global scale, the company reported spending 3.75 billion U.S. dollars on advertising and promotion in 2019, and slightly decreasing those expenses to 3.59 billion U.S. dollars in 2020
According to annual reports, in 2017, Nike was the most valued apparel brand, with a brand strength score of 92 and AAA+ rating, making it the most powerful brand in the sector and third most powerful across all sectors. In fact, Nike is far ahead of adidas in terms of brand value, surpassing the competitor by approximately 20 billion U.S. dollars in recent years. It also outranked other sporting goods companies such as Puma and Sketchers to claim the top spot for well-known sports brands in 2018. That year close to 90 percent of adults admitted to being familiar with the Nike.
Nike’s brand value as its biggest asset
As one of the largest and most recognizable sports brands on the planet, it is not surprising that Nike invests heavily into its promotional campaigns each year. In 2018, the sports company celebrated 30 years of its tagline, “Just Do It” and created a special campaign for that purpose. It featured former NFL star Colin Kaepernick and raised the company’s market value by about six million U.S. dollars.According to annual reports, in 2017, Nike was the most valued apparel brand, with a brand strength score of 92 and AAA+ rating, making it the most powerful brand in the sector and third most powerful across all sectors. In fact, Nike is far ahead of adidas in terms of brand value, surpassing the competitor by approximately 20 billion U.S. dollars in recent years. It also outranked other sporting goods companies such as Puma and Sketchers to claim the top spot for well-known sports brands in 2018. That year close to 90 percent of adults admitted to being familiar with the Nike.
